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The Lure Locker

Fishing Lures Online for Australian Anglers – Tested for Local Waters

Customer Reviews

Read what our customers say about True Lure products.

The True Flash is a game changer. Caught more fish than ever!

Jake Thompson
A hand holding a shiny fishing lure with red eyes and two treble hooks. The background shows a blurred view of water, suggesting an outdoor setting.
A hand holding a shiny fishing lure with red eyes and two treble hooks. The background shows a blurred view of water, suggesting an outdoor setting.

Dongara, WA

True Pulse exceeded my expectations! Its action is incredibly lifelike, attracting fish effortlessly. Highly recommend for any serious angler looking for reliable performance.

A person is holding a blue and yellow fishing lure in their hand. The lure has a fish shape with a metal hook on top and a translucent lip at the front. The background is softly blurred, suggesting an outdoor setting, possibly near water.
A person is holding a blue and yellow fishing lure in their hand. The lure has a fish shape with a metal hook on top and a translucent lip at the front. The background is softly blurred, suggesting an outdoor setting, possibly near water.
Emily Carter

Exmouth, WA

★★★★★
★★★★★
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